Team
Swank

OWNER/STYLIST
Keith
DE FRAIN
Keith has been in the industry for over 20 years. He has always had a natural knack for style and design, spending much of his young adult years in New York City where he drew his inspiration. He moved to St Petersburg, Florida where he graduated from Lorraine’s Academy in 2005 and quickly grew his clientele with his one of a kind personality and immense talent.
Keith can always be found adventuring around downtown with his partner, Arturo. They love spending their time with friends, watching documentaries and loving on their two kitties, Luna and Fennick.

OWNER / STYLIST / EDUCATOR
CERTIFIED REDKEN SPECIALIST
Alex
ZANIOL
Alex initially met Keith at the ripe age of 16 as a salon assistant. He instantly became her mentor and introduced her to a passion she never knew she had. After graduating from Sunstate Academy in 2008, she developed her skill and clientele. Alex prides herself on being a people loving perfectionist. She declares that using her skills to make her guests look and feel beautiful and confident is the most amazing feeling in the world.
Alex is married to her high school sweetheart, Torri, and has two adorable boys. She is an avid foodie, travel enthusiast and loves spending her free time hunting for vintage treasures and decorating her home.

Team Manager / Educator
REDKEN ARTIST
CERTIFIED REDKEN SPECIALIST
Sunny
TRAWINSKI

TEAM MANAGER / EDUCATOR
CERTIFIED REDKEN SPECIALIST
Jenny
FRAIN

Christina
Rodas

Mikey
Bessette

Angela
Anzalone

Kat
Grzelka

Themi
Pantazes

Jessy
Moreo

Masha
Fisk

Kendall
Mott

Kevin
Baran

Arturo
Ramirez

Kayla
Knox

Kaycee
Smith

Nicole
Sullivan